The Beatles Story is celebrating its best-ever year of attendance, breaking previous records for the fifth year running. Results show that the award-winning attraction welcomed a total of 310,894 visitors during the 2018/19 season. In the previous year, The Beatles Story welcomed 305,335, making this season’s results around a 2% improvement.
The majority of visitors came from overseas, with the attraction experiencing further growth from international markets, which now represents over 60% of total visitors. To cater for international audiences, The Beatles Story has recently introduced two new languages to its multimedia guides; Korean and Cantonese. The complimentary guides are now available in twelve different languages, making The Beatles Story one of the most international-friendly attractions in the UK.