Category Archives: News

Celebrate the 50th Anniversary of Sgt Pepper on a London Beatles Walk!

Celebrate the 50th Anniversary of the Release of Sgt Pepper’s Lonely Hearts Club Band by coming on a Beatles walking tour of London. We have scheduled walks 5 days a week. See the former homes of John Lennon and Paul McCartney, where the Beatles played their last ever live performance, film sites for ‘A Hard Day’s Night’ and ‘Help!’ – and of course Abbey Road Studios and the world famous Abbey Road crossing.

For full details, see

‘A Splendid time is guaranteed for all’ (Toronto Globe and Mail)

‘One person who has been something of a flag waver for the Beatles London has been Richard Porter: whose passion and knowledge of the group are apparent from the moment you meet him. Richard opens up each building’s Beatles connection and history with vivid detail and anecdotal information. Without doubt, he is the authority concerning the group’s movements within the capital during the 1960s.’ – Beatles Monthly magazine.



Official Sgt Pepper Pop Up Shop Coming Soon!

May 25th – June 11th
1 Mathew Street, Liverpool – just metres from the Cavern Club

It opens on the morning of 25th May selling loads of exclusive products but come in later at MIDNIGHT to be the first to buy your copy of the Anniversary Edition of Sgt Pepper’s Lonely Hearts Club Band which is out on the 26th.

All super deluxe boxes come with a special anniversary tote bag with purchase – only available at the shop.

Opening times:
25th: 9:00am – 6:00pm
26th: 12:00am – 2:00am / 9:00am – 6:00pm
27th May – 11th June 09:00am – 6:00pm

Sgt Pepper Event in the Ground of Chiswick House

20th May 2017 – 21st May 2017

It was 50 years ago today, Sergeant Pepper taught the band to play…

In May 1966, the four most famous people on the planet strolled into Chiswick House and Gardens to create two ground-breaking mini films which would change music history… “Paperback Writer” and “Rain”

To celebrate 50 years since the release of The Beatles’ “Sgt Pepper’s Lonely Hearts Club album”, Chiswick House and Gardens is hosting an extraordinary living installation that recreates the infamous album cover in front of the Ionic Temple, in partnership with Gavin Jones Ltd.

“Get Back” to where the Beatles walked half a century ago with our Beatles map.

Pick one up from our shop and start your Beatles adventure!

Sgt Pepper’s True Identity Revealed!

While the picture of the man depicting “Sgt. Pepper” in The Beatles “Sgt. Pepper’s Lonely Hearts Club Band” album looks like a character out of a story book, he was actually a real person. His name was James Melvin Babington, and author Bruce Spizer says his new book  “The Beatles and Sgt. Pepper: A Fans’ Perspective,” reveals his identity and a little of his history for the first time.

For more on this story – see

Beatles Day Tripper in London 4th June!

Celebrate the 50th anniversary of the Beatles ‘Sgt Pepper’s Lonely Hearts Club Band’ album on a day of celebrations in London.

11 am: Beatles ‘Magical Mystery Tour’ walking tour – from outside exit one of Tottenham Court Road Underground Station. Abbey Road, 3 Savile Row, London Palladium, and more! Full Details at

3:00 PM Special Beatle Tour on a 60s London Routemaster Bus! Seeing Twickenham Film Studios, where the cover of Sgt Pepper was shot, Olympic Studios, and many others.

8:00 PM BEATLES 4EVER playing LIVE at One Kew Road, Richmond – the former Crawdaddy Club, home to the Rolling Stones!

Full details and tickets from

Sgt Pepper Taxi’s In London

Promotion for the release of the 50th anniversary editions of Sgt Pepper is hotting up! A new fleet of taxis has appeared in London, advertising the new release, each coloured to match the costumes the Beatles wore on the album cover. Sgt Pepper will be in the shops on May 26th.

Sgt Pepper Taxis in London